Branding for Actors with Renowned LA Based CD, Producer and Author Bonnie Gillespie

Event Type:LifeRaft
Title:Branding for Actors with Renowned LA Based CD, Producer and Author Bonnie Gillespie
Bring your questions to this session and get ready to learn how to tier jump!
Date:Sunday, March 10, 2013
Time:Check in will begin at 9.15am, panel starts at 9:30am – 11:30 am
Location:
Austin Actors Conservatory
Studio E
7612-F West Hwy 71
Austin, TX
Status:Seats are available
Event Rules:
Event rules

Please join us for a 90-MInute Session with Bonnie Gillespie: Renowned author, producer, and LA casting director Bonnie Gillespie takes a break from her "Self-Management for Actors" tour to host a dynamic presentation about the importance of branding yourself. Bring your questions and get ready to learn how to tier jump. Tackle the THREE BIGGEST career mistakes in this hot mini-seminar!

*There will be a drop box for headshots

About Bonnie Gillespie

Bonnie Gillespie is living her dreams by helping others figure out how to live theirs. She casts SAG indie feature films and series such as the zombie smash hit BITE ME which made the leap from web to TV with Lionsgate earlier this year. Founder and producer of Hollywood Happy Hour, Somebody's Basement, and Get A-Listed, Bonnie's column, The Actors Voice, runs weekly at Actors Access and her podcast is available on iTunes. Her books include Casting Qs: A Collection of Casting Director Interviews, Acting Qs: Conversations with Working Actors, and Self-Management for Actors: Getting Down to (Show) Business, which was recently named one of The Top Ten Best Books on Acting Ever Written, and featured at the Tom Cruise actor resource blog. Bonnie regularly facilitates seminars based on this top-selling book and has traveled internationally -- to demystify the casting process and the business side of pursuing an artistic career -- as a guest instructor at colleges, universities, actors' unions, and private acting studios. Bonnie has been interviewed on Good Morning America, BBC Breakfast, UTV-Ireland, CBC Radio One, E! Online, and in the LA Times. To hop on Bonnie's mailing list, please visit BonnieGillespie.com.

For a ridiculously more detailed bio, visit http://cricketfeet.com and please visit http://bonniegillespie.com to get on Bonnie's mailing list.

About Branding with Bonnie Gillespie

"You want to talk about the craft. You want to believe casting has everything to do with talent. You are a storyteller and you have a gift and you want to share that with the world and that should be enough. And it would be. Except you're trying to be heard above the noise of hundreds of thousands of other actors. Your buyers are bombarded with options. And that's where branding sets you apart.

Knowing your type is a shortcut, not a limiting factor. It's about efficiency in communicating what you're about so the buyers don't have to wonder. (Because that time spent wondering is actually time spent convincing themselves it's not worth the risk, since they're not sure what they're going to get with you, so they move on to the next, better-branded actor, or known commodity.) Absolutely, once your audience knows what to expect of you, branding is less essential, because your work is your brand. They know what they're getting because they've seen what you can do and trust you'll do it again. But before you're at that coveted status with your audience of buyers, being well-branded and communicating that confidently is your ticket in.

When you embrace that getting clear on your primary type, refining your materials to communicate your brand effectively, and targeting your marketing to those who most consistently cast actors of your type in projects you'd love to be a part of is empowering, you can think less about it than you might imagine. Think about that: Once you get it and do it, you no longer have to even worry about it. Because you're well-branded and everything you do is in service of communicating that brand efficiently to the specific buyers of that brand, you can relax about it all and then you get to do all of that fun craft and storytelling stuff you so crave doing."